Shooting, permanent collection.

Shootings at Poudre Organic are always a highlight. The preparation beforehand is intense, and the D-day passes in a fraction of a second. Finding the place, the models, and then the atmosphere that will make this series of photos a unique story. And for this permanent collection, we chose a timeless place.

Flooded with sunlight, lulled by the light of late spring, the Couvent des Ormes exudes peace and serenity. Perfect to represent this collection of timeless clothes that will be worn by our children next summer, but also by those who come after.

Marie (@petitsweet) and her eye for what we want to convey with our clothes takes her lens and captures moments in all the rooms of the old convent.

And these shootings are also an opportunity to gather the whole Poudre Organic team in a unique atmosphere. And in this post-confinement period, it's really good to see them all again.

The photos will be available in January when the collection goes online. And in the meantime, we offer you some backstage pictures : )

See you soon,
Manon & Quentin